‘The Business of Video’ is our blog series that shines a light on cool companies and the awesome things they’re doing with video. For this entry, we sat down with Andy Orsow to learn more about how InVision is educating through video, how he works, and how he defines success in his projects.
A lot of marketers start with an explainer video but there is a lot more businesses could, and should, be doing with corporate video content after that. So, here are some types of videos you could make next and ways to develop material for them.
With a rising number of clients dismissing animation because of misguided feelings, we wanted to take the chance to point out how animated videos can work for more projects than some expect. So let’s explore six common animation misconceptions, why they’re inaccurate, and an example that bucks the notion.
As we know, video can be used in a variety of ways when it comes to your customer’s buying journey. So, instead of just listing out our ten favorite videos we decided to create some categories to review the best videos of 2015.
There are a lot of techniques to consider when you’re creating a video for your business that’s going to be viewed primarily on mobile. Here are a few tips to help get you started on creating for the small screen!
Screen recording and GIFs are great ways to bring the simplicity of showing instead of telling, back into play. It also becomes much easier to make the content crystal clear to follow along with. Keeping that in mind, here are three effective ways you could use screencasts for your business.
You should always be thinking about your customer’s 3-step purchasing journey. Here is how video can help move them down the funnel (and beyond).
Often times, people will avoid investing enough time and money in producing an amazing business video – because they feel like it’s shelf life is too short. So let’s take a look at four corporate videos that have withstood the test of time.
A guest post by Eric Hinson from Explainify delves into how a recent trip to NYC taught him five new things about creative storytelling. Check out what the Big Apple had in store for Eric and his team.
Appealing to short attention spans is a skill to be mastered with twenty percent of your audience clicking away in the first 10 seconds. So, here are seven ideas (told in 10 seconds or less) to hook your viewers before the clock strikes eleven.