An explainer video is one of the most high-yield investments that a B2B company can make. As Andrew Angus points out in this blog post for Unbounce, videos have helped companies like Dropbox and Work.com increase conversion rates by up to 20% — generating thousands of additional user sign-ups per day.
Whether you’ve been doing it for a while or are just starting out, the increase in remote work has affected everyone over the last few years. However, it has created a unique set of challenges as pertains to creative positions.
When it comes to online marketing, traffic acquisition is only half the battle. Your company needs to inspire audiences to stick around.
Be honest: If you’re posting a video online, you’re either secretly or not-so-secretly hoping for it to be a huge viral hit. And why not? It seems like the most obvious sign that an online video is good.
Online video marketing can be very effective when paid, owned, earned and social (shared) media are maximized.
Why is ecommerce video so important? Gain some insights into this important trend with the evidence in these 11 articles.
Online video marketing requires a distribution and promo strategy. Here are 5 steps to get you started.
Online video is a great way to get people’s attention, help customers understand your business, and learn about your personality.
Everyone loves a good story! Here are 3 reasons why storytelling isn’t just for around the campfire and how you can get started.
We’ve all been there… sitting on YouTube, streaming a killer video and then BAM – the spinning wheel of death. Buffering is not only frustrating to a user, but it can seriously hurt the business that created the video in the first place. According to a study published at the University of Massachusetts by Ramesh…