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6 Lesser Used Types of Video for Business

There are more video options than the usual explainer or marketing videos. When it comes down to it, it’s not just potential customers who don’t like to read text – it’s everyone. So, here are 6 lesser used types of video to consider for your business.

Land Ahoy! Aquatic Video Increases Signups by 22%

When we pitched a nautical metaphor concept to Criteria Corp for a video about their pre-employment testing service, they saw the potential in the idea and we both thought it would get results. Here’s the story of how the video came together to increase their free trial signups by 22%.

5 Steps to Achieving Effective Customer Based Marketing

As a marketer, you spend hours upon hours perfecting your blog, creating the perfect ad, and planning the world’s most amazing explainer videos. You pour your heart and soul into everything that you create. You’re thrilled out of your mind to click “publish,” but here’s what happens: radio silence.

5 Dimensions of Rockstar B2B Explainer Videos

An explainer video is one of the most high-yield investments that a B2B company can make. As Andrew Angus points out in this blog post for Unbounce, videos have helped companies like Dropbox and Work.com increase conversion rates by up to 20% — generating thousands of additional user sign-ups per day.