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5 Steps to Achieving Effective Customer Based Marketing

As a marketer, you spend hours upon hours perfecting your blog, creating the perfect ad, and planning the world’s most amazing explainer videos. You pour your heart and soul into everything that you create. You’re thrilled out of your mind to click “publish,” but here’s what happens: radio silence.

5 Dimensions of Rockstar B2B Explainer Videos

An explainer video is one of the most high-yield investments that a B2B company can make. As Andrew Angus points out in this blog post for Unbounce, videos have helped companies like Dropbox and Work.com increase conversion rates by up to 20% — generating thousands of additional user sign-ups per day.

7 Simple Steps to Online Video Success

Be honest: If you’re posting a video online, you’re either secretly or not-so-secretly hoping for it to be a huge viral hit. And why not? It seems like the most obvious sign that an online video is good.