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Be honest: If you’re posting a video online, you’re either secretly or not-so-secretly hoping for it to be a huge viral hit. And why not? It seems like the most obvious sign that an online video is good.

Online video marketing can be very effective when paid, owned, earned and social (shared) media are maximized.

Why is ecommerce video so important? Gain some insights into this important trend with the evidence in these 11 articles.

Online video marketing requires a distribution and promo strategy. Here are 5 steps to get you started.

Online video is a great way to get people’s attention, help customers understand your business, and learn about your personality.

Everyone loves a good story! Here are 3 reasons why storytelling isn’t just for around the campfire and how you can get started.

We’ve all been there… sitting on YouTube, streaming a killer video and then BAM – the spinning wheel of death. Buffering is not only frustrating to a user, but it can seriously hurt the business that created the video in the first place. According to a study published at the University of Massachusetts by Ramesh…

Attention is a precious resource, and keeping an audience captive, especially when you don’t have the sexiest product or service to work with, takes some creativity. This post will focus on how to take an ordinarily boring topic (in this case, airplane safety) and create an engaging video that holds attention and generates results. Air…

Every now and then we get asked whether or not online video “really works”. There are plenty of case studies that help prove the efficacy of online video (e.g. Dropbox, ZenCash, and Dollar Shave Club), but few more powerful and well documented than the studies published on the Crazy Egg explainer video (below) by Neil…

Everyone seems to agree that online video is an effective way to attract and engage new customers, but how can you be so sure? Once you spend the time and money to produce a video, it’s important to have a plan in place to track the results. Being able to present your team (and your…