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Over the past 2 weeks, we published part one and part two of our Beginner’s Guide to Online Video Marketing. If you haven’t read them yet, make sure to start there! Video made: check. Optimized: check. Uploaded: check. Where do you go from here? If you’ve done any kind of marketing in the past, you know the…

Last week we published part one of our Beginner’s Guide to Online Video Marketing. If you haven’t read it yet, make sure to start there! You’ve made your marketing video and decided to upload it to YouTube, but you’re not done yet. Optimizing your video for search engines is an important part of the process.…

Video marketing has gone viral. If you haven’t caught the bug yet, there are some very good reasons why you should. What a Marketing Video Can Do for You Introduce Yourself If a picture is worth a thousand words, a video is priceless. A video allows you to polish your marketing presentation and delivers it…

If you are ready to break into the world of online video marketing, or simply need to optimize the videos you have already placed online, then be sure to follow these five steps for search engine optimization of your videos. The following steps and screenshots are geared towards YouTube because it is the number one…

Quick—tell me what your company does in one sentence. Oh yeah, it had better be good, or I’ll forget what you said in about three seconds. That’s the concept behind elevator pitches—the ability to sum up what your business does quickly and succinctly. But in reality, elevator pitches haven’t exactly pushed businesses to the goal…

It’s one thing to get an email, but quite another to get an email that includes an exciting video, and that’s what’s behind all of the buzz about email video marketing. The thinking goes something like this: if you can grab a potential customer’s attention with words, imagine what you could do with video. And…

The term vmail, in the past, would have passed for an abbreviation for voicemail. But the vmail I’m referencing is an emerging method that business people and marketers are using to enhance traditional email with video. It can help to increase the impact of, interest in, and conversion rate of, their message. Take a look…

We recently received some great news from a client of ours. Their video is being watched and with a high amount of viewer interest, and we’ve got the data to prove it! What we can see from this chart is that 815 people viewed the page with the video on it (some more than once), and…

After reading through articles on Mashable, I came across a posting with this infographic. It tries to explain the rise of new marketing strategy. The new rule is that marketers must earn customer interest because people’s habits have changed. I’ll have to cast my vote as believing this. While in the 90’s I would have put up with closing…