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7.5 Ways to Avoid Producing a Mediocre Explainer Video

Many businesses, especially startups, choose an explainer video as a tool to increase conversions by up to 20%. However, some people mistakenly (and expensively!) believe that just having an explainer video will magically lead to viewers taking the desired action. So which is it? Is having a mediocre explainer video better than no video? Turns…