As a Chicago-based video production company, we’re surrounded by comedy. Ever since 1959 when The Second City took root, our city has become a hub for all types of comedic performances, including standup, sketch, and improv.
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When Demo Duck officially became a company in 2011, the term “explainer video” wasn’t really a thing in the business world yet. Obviously, those two words existed and so did videos that explained things, but the term wasn’t widely used.
It’s hard to not feel hurt from rejections, because, well, no one likes to get rejected. And when you’re in the creative world, rejections are a part of life.
We sat down with Eric Siu of Single Grain to chat about video marketing, YouTube Pre-roll ads, and why going viral isn’t always the best for business. Video marketing can seem like a daunting topic, especially for companies that are brand new to the game. Where should they start?
So how do you create an exciting video for a boring subject? Here are five techniques to engage viewers for a boring topic.
As a creative agency, we often think that in order to come up with a really creative idea, it has to be something that no one has done before. It needs to be new and original.
Brainstorming is a really important part of the video process. It determines the framework, tone, and strategy for our videos. That’s why we set up a few rules to make sure every Demo Duck video brainstorm is a home run.
Spending tens of thousands of dollars on a video is nothing to sneeze at. So why should you spend that kind of cash when you can find plenty of companies charging just a few thousand (or even hundred)? Here are 7 good reasons you can, and should, spend more money on your explainer video.
When a client hears how much more it costs to make a live action video compared to animation, they’re often dumbfounded about the origins of that price gap. Hopefully this post will help marketers calculate a more accurate budget before contacting prospective video partners.
A lot of marketers start with an explainer video but there is a lot more businesses could, and should, be doing with corporate video content after that. So, here are some types of videos you could make next and ways to develop material for them.