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As a creative agency, we often think that in order to come up with a really creative idea, it has to be something that no one has done before. It needs to be new and original.

Spending tens of thousands of dollars on a video is nothing to sneeze at. So why should you spend that kind of cash when you can find plenty of companies charging just a few thousand (or even hundred)? Here are 7 good reasons you can, and should, spend more money on your explainer video.

When a client hears how much more it costs to make a live action video compared to animation, they’re often dumbfounded about the origins of that price gap. Hopefully this post will help marketers calculate a more accurate budget before contacting prospective video partners.

Screen recording and GIFs are great ways to bring the simplicity of showing instead of telling, back into play. It also becomes much easier to make the content crystal clear to follow along with. Keeping that in mind, here are three effective ways you could use screencasts for your business.

You should always be thinking about your customer’s 3-step purchasing journey. Here is how video can help move them down the funnel (and beyond).