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The Business of Video at Basecamp

For the first post of our new series interviewing cool companies and what they’re doing with video, we sat down with Shaun Hildner of Basecamp.

Picking The Right Video Host For Your Business

Today’s video walks you through the basics of video hosting so you have an idea of what hosts may be good for you. There are a lot of them out there but we’re going to go focus on the four that we are most familiar with. We’ll discuss the interface, player customization options, video analytics, SEO capabilities and pricing for each.

6 Lessons from Our Most Popular Video

A couple years ago we helped Crazy Egg produce an explainer video. That single video has gone on to change their business and ours.

Strategy

The Marketer’s 4 Rules to Explaining What Your Company Does

Distilling your brand positioning, vision, value proposition, and core features into 90-seconds or less may seem like an impossible feat. But it’s not. Here are four rules to help you explain your company to others.

Strategy

4 Steps to a Company Video Roadmap

For many companies, a single explainer video makes up the extent of their “video marketing strategy”. But like any successful marketing tactic, video should be part of a larger roadmap. Certainly time and money are contributing factors when it comes to ramping up the video production schedule, but don’t let that hold you back.

Strategy

What’s Your Hook? A Video Messaging Primer

In addition to explaining the various stages of your company conversation, we’ll show you how video can be your secret weapon for messaging success.

So You Have a New Explainer Video, Now What?

So you finally have your video and you think to yourself, “Ok now what do I do with it?” Questions come up like, “How do I pick a video host? How do I make sure people see it? How do I track results?” If these are some of your questions, don’t worry – we’ve got […]