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13 Reasons Your Business Needs an Explainer Video

13 Reasons Your Business Needs an Explainer Video: 1.8 Million Words – The value of 60 seconds of video, or the equivalent of 3,600 average webpages 50X – Videos are over 50 times more likely to appear on the first page of search results compared to text webpages 45.4% – The percentage of Internet users…

Why Online Video Is Critical for Connecting with Customers

It took awhile, but it finally seems like Microsoft is developing a personality. And they’re doing it using online video. Between the new Surface ads, and their latest ad for Internet Explorer 10, “IE Sucks…Less” (below), Microsoft is successfully connecting with their customers in a meaningful way. The hilarious IE10 ad uses self deprecating humor to re-engage a…

How to Rank on Page One of Google Using Online Video

On his blog QuickSprout (which I highly recommend!), Neil Patel recently posted an article that outlines 7 steps to rank on the first page of Google using video. We’ve mentioned it here before, but to quote from Forrester research on the keywords for which Google offers video results, any given video in the index stands…

Is HTML5 the Future of Online Video? It Could Happen.

Imagine the future of online streaming videos delivered to standard browsers as a pure HTML 5 web application. But go further, and picture in your head those same applications delivered not only to computers, but mobile and tablet devices as well—without having to worry about a lot of special coding. Hypertext Markup Language (HTML) is…

Your Viral Video: Does Length Really Matter?

It’s often taken as a rule of thumb that if you want your online video to go viral, keep it 30 to 60 seconds long–like an average TV commercial. But is shorter always better? How much does length really matter? Some studies show that it doesn’t matter as much as we always thought. In a recent…

5 Tips to Get Your Video in Search Results

So you have a video and you want to post it online and get tons of hits. Sounds simple, right? Well maybe not, if you don’t already know how to get your video to show up in search results. To begin with, there are two approaches to posting vids online: Uploading your video on a…

A Beginner’s Guide to Video Hosting

With the growing number of video hosting services available, like YouTube and Vimeo, choosing the right solution can be difficult. This post will teach you a little about hosting videos online and help you choose the best hosting service for your business. What is video hosting? Video hosting is now common practice, as evidenced by…

What is an Animated Explainer Video?

An explainer video is typically a short video that simplifies complex ideas using animation. It could be a video explaining a business, a product or a service. It could even explain an abstract idea. There are seemingly endless uses for an explainer video, and studies have shown that using video is more effective than traditional…