How to Use Video Across Your Customer’s Buying Journey
You should always be thinking about your customer’s 3-step purchasing journey. Here is how video can help move them down the funnel (and beyond).
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How To Convince Your CEO You Need Video
So you’re sold on a video for your business, but need some help convincing upper management. Here are some common objections you may hear and ways to overcome them.
Video Promotion: The Importance Of Marketing Channels
Effectively utilizing marketing channels can help companies make their videos more accessible to their audience and boost effectiveness.
Creating a Concept for Your Explainer Video
We put a lot of time and effort into creating concepts for our videos. Take a peek into the world of Demo Duck and find out how we do it.
The Business of Video at Basecamp
For the first post of our new series interviewing cool companies and what they’re doing with video, we sat down with Shaun Hildner of Basecamp.
Picking The Right Video Host For Your Business
Today’s video walks you through the basics of video hosting so you have an idea of what hosts may be good for you. There are a lot of them out there but we’re going to go focus on the four that we are most familiar with. We’ll discuss the interface, player customization options, video analytics, SEO capabilities and pricing for each.
6 Lessons from Our Most Popular Video
A couple years ago we helped Crazy Egg produce an explainer video. That single video has gone on to change their business and ours.
4 Rules to Explaining What Your Company Does
Distilling your brand positioning, vision, value proposition, and core features into 90-seconds or less may seem like an impossible feat. But it’s not. Here are four rules to help you explain your company to others.
4 Steps to a Company Video Roadmap
For many companies, a single explainer video makes up the extent of their “video marketing strategy”. But like any successful marketing tactic, video should be part of a larger roadmap. Certainly time and money are contributing factors when it comes to ramping up the video production schedule, but don’t let that hold you back.
What’s Your Hook? A Video Messaging Primer
In addition to explaining the various stages of your company conversation, we’ll show you how video can be your secret weapon for messaging success.