Atlantic 10
Animation
A celebration of the Atlantic 10 conference using photos, motion graphics, and animation
The Challenge
The Atlantic 10, like many collegiate athletic conferences recently, has seen a lot of change but hasn't changed who they are. They came to us to see how we could communicate their conference narrative in a short brand ad that would be used throughout the school season.
The Solution
We presented a few options to the client here, including some fully animated pieces and more footage based concepts, but everyone felt like the mixed media animation approach felt the best for the content and the conference. They were able to provide us with some amazing photos and pieces of footage, which we supplemented with a little stock, and then it was on us to elevate the piece visually with motion graphics throughout. The whole project felt like a slam dunk.
Some WIP style frames
