The following is a guest post from Tami Churns. As a founding partner and creative director at Twin Collective, Tami has designed, illustrated, and written for clients including Nike, Panasonic, Gogo Air, WebMD and Warner Music Group.
Obviously, explainer videos are meant to achieve one main objective: explain. But how can you explain something without having a voiceover do the explaining? Some of the best explainer videos opted out of using any narration and still effectively delivered their message.
We know that sometimes it can be hard to figure out where to even start when it comes to getting the word out about your new video. So we’re here to give you 10 ideas that will get you some extra clicks.
When it comes to explainer videos, context is everything. After investing thousands (sometimes tens of thousands) of dollars in creating a video, you need to make sure that your investment pays off in the form of increased conversions.
A new hire can make or break the culture and have a lasting impact on the trajectory of the business. Just last week I made the fifth hiring decision of my young entrepreneurial life.
FollowUp.cc contacted Demo Duck to help refresh and improve their existing video. The goal was to explain how their product worked so new customers would know exactly what to do when they got started.
A couple years ago we helped Crazy Egg produce an explainer video. That single video has gone on to change their business and ours.
Chris Savage of Wistia shares his founder story with Demo Duck and advice for companies just starting to explore the world of online video
Distilling your brand positioning, vision, value proposition, and core features into 90-seconds or less may seem like an impossible feat. But it’s not. Here are four rules to help you explain your company to others.
For many companies, a single explainer video makes up the extent of their “video marketing strategy”. But like any successful marketing tactic, video should be part of a larger roadmap. Certainly time and money are contributing factors when it comes to ramping up the video production schedule, but don’t let that hold you back.