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New Animated Explainer Video: Punters Paradise

Punters Paradise is the premiere social tipping marketplace for horse racing enthusiasts in Australia. Each month, Punters Paradise bring hundreds of thousands of unique visitors to their site, offering them not only an opportunity to buy and sell tips, but also a place to find the latest racing news, free form guides, pictures from the…

13 Reasons Your Business Needs an Explainer Video

13 Reasons Your Business Needs an Explainer Video: 1.8 Million Words – The value of 60 seconds of video, or the equivalent of 3,600 average webpages 50X – Videos are over 50 times more likely to appear on the first page of search results compared to text webpages 45.4% – The percentage of Internet users…

2012 Demo Duck Reel [VIDEO]

2012 was a big year at Demo Duck (get the full recap) and we had the pleasure of working with a wide variety of awesome clients! Here is a quick recap of our favorite work from 2012 in 90-seconds. For more videos, check out our portfolio, YouTube or Vimeo page. Trulia Crazy Egg Lowes CustomMade Panasonic…

Introducing Demo Duck Video Blogs

Late last year we thought to ourselves: “We’re a video company… why are we bothering with boring old-fashioned written blogs when we can do VIDEO BLOGS?!” Video Blogs (or vlogs, as the kids are calling them these days) are a unique to way to share information with subscribers. So, after many, many days of brainstorming we came…

New Live Action Video: edō

As cash becomes a thing of the past, companies like edō are searching for new ways to optimize electronic payments and transactions. edō delivers advertising with in-store results through card-linked offers that are automatically available on credit cards, debit cards, and mobile devices. No coupons to cut out, no vouchers to print off, no secret passwords…

Sneak Peek: The Duck is Getting a Makeover

Just about two years ago, I used eLance to create a logo, and a WordPress theme from WooThemes to launch Demo Duck.com. Both have served us extremely well over the past couple of years, but I decided it was time for a little change. I wanted to develop a custom website tailored to our business and…

Attention Spans Are Short…Like 2 Seconds Short

We’ve all been there… sitting on YouTube, streaming a killer video and then BAM – the spinning wheel of death. Buffering is not only frustrating to a user, but it can seriously hurt the business that created the video in the first place. According to a study published at the University of Massachusetts by Ramesh…

LA Times Post Features Lowe’s Iris Explainer Video

Lowe’s has been making a splash this week at CES 2013, the annual consumer electronics show held in Las Vegas, with their Iris home automation system. Iris allows you to wirelessly control and monitor your home from just about anywhere. You can turn the lights on and off, adjust the thermostat, unlock the doors for…

To Use, Or Not To Use Professional Actors?

I’ve made a lot of videos using in-house actors over the years. Clients like to use CEO’s, marketing directors, founders, administrative assistants or just the guy down the hallway who seems really personable. I can attest that you will save money on your shoot by having them be in your video. I’ve also experienced a…