It’s often taken as a rule of thumb that if you want your online video to go viral, keep it 30 to 60 seconds long–like an average TV commercial. But is shorter always better? How much does length really matter? Some studies show that it doesn’t matter as much as we always thought. In a recent…
In late April, we had the privilege of creating a trio of demo videos to help Trulia promote their new mobile app for the iPhone, iPad and Droid (see the final iPhone version at the bottom of the page). The idea was to emulate the Apple iPhone commercials, so we brought in the big guns…
So you have a video and you want to post it online and get tons of hits. Sounds simple, right? Well maybe not, if you don’t already know how to get your video to show up in search results. To begin with, there are two approaches to posting vids online: Uploading your video on a…
With the growing number of video hosting services available, like YouTube and Vimeo, choosing the right solution can be difficult. This post will teach you a little about hosting videos online and help you choose the best hosting service for your business. What is video hosting? Video hosting is now common practice, as evidenced by…
Online video is not new. We all know that. However, the process of producing good online video, at a reasonable price, is new for many Internet users. Companies know that. That’s why Demo Duck exists, along with the growing list of available tools and resources for video. In the last post, we talked about the…
Online video is a cost effective way to promote your business to what is now a computer savvy world. You can use video to promote your product or service, explain what your company does, teach customers how to use your website, software or mobile app and more. When done the right way, video can generate…
As children, we all enjoyed a good scary story every once in a while. I know some of my favorite tall tales were told to me in the odd smelling basement of my grandparent’s old house. When the story would end, it was a race to see who could make it up the stairs and…
Screencast videos are typically used to show how a website, software or mobile application works. They can be used to walk people through your application, and show them how to use new features without making them read through pages of text. The uses for screencast videos are nearly limitless, and studies have shown that using video is…
An explainer video is typically a short video that simplifies complex ideas using animation. It could be a video explaining a business, a product or a service. It could even explain an abstract idea. There are seemingly endless uses for an explainer video, and studies have shown that using video is more effective than traditional…