As video becomes increasingly popular online, it’s more important than ever to understand the legal implications of the content you publish. Make a wrong move and you can end up in court facing a copyright infringement suit with fines for damages up to $150,000. The four most common online video legal cases brought against businesses…
Today, Demo Duck is competing against 34 other startups for a chance at $100K in cash and prizes at TechWeek here in our hometown, the Windy City. While the money might be nice, we’re really here for some good publicity and a chance to meet some interesting people and startups. Chicago has developed a surprisingly…
Building a marketing video for your product or service can be fun, but writing a script is hard work. And while it may not be as exciting as picking the background music or creating the visuals, a well-written script is the key factor to your video’s success. Here are 5 simple steps you can take…
Our latest screencast for Trulia’s new Crime Maps feature was recently highlighted on Fast Company’s Design blog and Gizmodo. Crime Maps shows you where crimes occur, down to the block level, in 50 cities across the U.S.A. Check it out! Read the full blog post »
So you’ve been thinking about mobilizing your online video. But you’re wondering how many people really watch videos on their phones, right? Great question. In a recent mobile video study, the Nielsen Company found that the number of Americans watching mobile video rose to 25 million people–representing a 41 percent increase in viewers from 2009 to 2010…
Whether you’re selling, teaching or training, video is a powerful way to convey your message. Unfortunately, it’s only effective when viewers are engaged, which makes the content you create that much more important. At Demo Duck, where we build demo videos every day, we’ve come up with some best practices for creating online video which…
It’s often taken as a rule of thumb that if you want your online video to go viral, keep it 30 to 60 seconds long–like an average TV commercial. But is shorter always better? How much does length really matter? Some studies show that it doesn’t matter as much as we always thought. In a recent…
In late April, we had the privilege of creating a trio of demo videos to help Trulia promote their new mobile app for the iPhone, iPad and Droid (see the final iPhone version at the bottom of the page). The idea was to emulate the Apple iPhone commercials, so we brought in the big guns…
So you have a video and you want to post it online and get tons of hits. Sounds simple, right? Well maybe not, if you don’t already know how to get your video to show up in search results. To begin with, there are two approaches to posting vids online: Uploading your video on a…
With the growing number of video hosting services available, like YouTube and Vimeo, choosing the right solution can be difficult. This post will teach you a little about hosting videos online and help you choose the best hosting service for your business. What is video hosting? Video hosting is now common practice, as evidenced by…