In a recent study by Forbes, researchers found that a surprising number of C-level executives are embracing online video. Almost 60% said they prefer to watch a video before reading text, and 65% end up visiting a vendors website after viewing. We were surprised to read that although 37% prefer videos between 1-3 minutes, a majority (47%) prefer work-related videos that are 3-5 minutes in length.
You can read some of the highlights of the study in the infographic below – thanks to our friends at Wistia!
Infographic by: Wistia