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The Case for Online Video (with Stats!)

Online video is a cost effective way to promote your business to what is now a computer savvy world. You can use video to promote your product or service, explain what your company does, teach customers how to use your website, software or mobile app and more. When done the right way, video can generate…

4 Reasons Video Should be Part of Your Marketing Strategy

As children, we all enjoyed a good scary story every once in a while. I know some of my favorite tall tales were told to me in the odd smelling basement of my grandparent’s old house. When the story would end, it was a race to see who could make it up the stairs and…

Screencast Video

Screencast videos are typically used to show how a website, software or mobile application works. They can be used to walk people through your application, and show them how to use new features without making them read through pages of text. The uses for screencast videos are nearly limitless, and studies have shown that using video is…

What is an Animated Explainer Video?

An explainer video is typically a short video that simplifies complex ideas using animation. It could be a video explaining a business, a product or a service. It could even explain an abstract idea. There are seemingly endless uses for an explainer video, and studies have shown that using video is more effective than traditional…