ContextMedia Health
Animated Explainer Video
A healthcare product needed a video to communicate to their audience, how to spice up the waiting room experience for their patients.
The Challenge
Being stuck in a waiting room can be pretty boring, so we wanted to communicate that feeling during the introduction but keep things lively as we pivot to the solution.
The Solution
We decided to wait a few seconds before the voiceover kicks in to build some anticipation and add the "wait" component of being in a waiting room to the video. From there we used smooth transitions and a more abstract approach to characters to tie it all together.