Watch Party: An Attention-Getting Ad for the Atlantic 10 Conference
A casual conversation with the Demo Duck team about a commercial video production for the Atlantic 10 conference.
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The Mighty Many: Producing Effective Multi-Style Video Campaigns
For video marketing, when does it make sense to spread your budget across a bunch of styles instead of going all in on one? Let’s breakdown down the pros and cons of a multiple style video marketing campaign.
6 Tips for Creating Short Digital Ads Alongside an Explainer Video
So, how does one craft effective digital ads from a longer explainer video? And how do you make sure you’re not sacrificing effectiveness of the longer explainer video, just to eventually create cutdowns? Here are six tips to help you succeed in doing so.
9 Innovative Practices for Creating Video Courses for an LMS
Here are nine innovative practices for developing LMS video learning courses, providing the “how” and the “why” behind each approach.
A Conversation About Digital Video Production & Promotion
With more than 12 years of experience in SEO and paid media marketing, the experts at Digital Third Coast know a thing or two about digital video ad production and promotion. Check out the highlights from our recent conversation with Lyndsey Maddox, DTC’s Director of Business Development.
The Past, Present, and Undecided Future of Explainer Videos
When Demo Duck officially became a company in 2011, the term “explainer video” wasn’t really a thing in the business world yet. Obviously, those two words existed and so did videos that explained things, but the term wasn’t widely used.
Stop that Scroll! 3 Ways to Optimize Your Marketing Video for Social Feeds
Video content is a powerful tool for connecting with audiences via social media. It’s an efficient way to communicate a great deal of information in a short time. And a large number of users engage with video on social platforms—especially on their mobile devices.
2017 Survey Results: Video Production & Marketing Stats
Pour some hot cocoa, turn on that Mariah song and swathe yourself in a snuggie. It’s time to look back on the year that was. Well, more specifically, the year in video production. We’ll leave the top albums list to Pitchfork.
5 Techniques (and Videos) That Spice Up Boring Subjects
So how do you create an exciting video for a boring subject? Here are five techniques to engage viewers for a boring topic.
6 Scientific Reasons Online Video Connects With Viewers
We already know that online video is more exciting than text, but what’s really going in your brain when you’re watching video. Let’s dive in and explore 6 scientific reasons why video is the best way to connect with your audience.