Attention is a precious resource, and keeping an audience captive, especially when you don’t have the sexiest product or service to work with, takes some creativity. This post will focus on how to take an ordinarily boring topic (in this case, airplane safety) and create an engaging video that holds attention and generates results. Air…
Every now and then we get asked whether or not online video “really works”. There are plenty of case studies that help prove the efficacy of online video (e.g. Dropbox, ZenCash, and Dollar Shave Club), but few more powerful and well documented than the studies published on the Crazy Egg explainer video (below) by Neil…
Everyone seems to agree that online video is an effective way to attract and engage new customers, but how can you be so sure? Once you spend the time and money to produce a video, it’s important to have a plan in place to track the results. Being able to present your team (and your…
Over the past 2 weeks, we published part one and part two of our Beginner’s Guide to Online Video Marketing. If you haven’t read them yet, make sure to start there! Video made: check. Optimized: check. Uploaded: check. Where do you go from here? If you’ve done any kind of marketing in the past, you know the…
Last week we published part one of our Beginner’s Guide to Online Video Marketing. If you haven’t read it yet, make sure to start there! You’ve made your marketing video and decided to upload it to YouTube, but you’re not done yet. Optimizing your video for search engines is an important part of the process.…
Video marketing has gone viral. If you haven’t caught the bug yet, there are some very good reasons why you should. What a Marketing Video Can Do for You Introduce Yourself If a picture is worth a thousand words, a video is priceless. A video allows you to polish your marketing presentation and delivers it…
If you are ready to break into the world of online video marketing, or simply need to optimize the videos you have already placed online, then be sure to follow these five steps for search engine optimization of your videos. The following steps and screenshots are geared towards YouTube because it is the number one…
Quick—tell me what your company does in one sentence. Oh yeah, it had better be good, or I’ll forget what you said in about three seconds. That’s the concept behind elevator pitches—the ability to sum up what your business does quickly and succinctly. But in reality, elevator pitches haven’t exactly pushed businesses to the goal…
It’s one thing to get an email, but quite another to get an email that includes an exciting video, and that’s what’s behind all of the buzz about email video marketing. The thinking goes something like this: if you can grab a potential customer’s attention with words, imagine what you could do with video. And…
The term vmail, in the past, would have passed for an abbreviation for voicemail. But the vmail I’m referencing is an emerging method that business people and marketers are using to enhance traditional email with video. It can help to increase the impact of, interest in, and conversion rate of, their message. Take a look…