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Three ways to make video part of your blog strategy. Prepare to build community, create resources, & keep your followers.

Many businesses, especially startups, choose an explainer video as a tool to increase conversions by up to 20%. However, some people mistakenly (and expensively!) believe that just having an explainer video will magically lead to viewers taking the desired action. So which is it? Is having a mediocre explainer video better than no video? Turns…

Get a vision for your video, match your message with a narrator, and listen carefully to select the best voice for your organization.

Life is busy. With Springpad, you can keep your entire life organized, whether you’re at home or on the go!

Use HireSelect’s pre-employment tests early in your recruiting process to get detailed insights into your potential hires.

Premium Screencasts – or Fancycasts as we call ‘em – tell the story of your website or mobile app with a special bit of pizzazz.

I’ve made a lot of videos using in-house actors over the years. Clients like to use CEO’s, marketing directors, founders, administrative assistants or just the guy down the hallway who seems really personable. I can attest that you will save money on your shoot by having them be in your video. I’ve also experienced a…

As business relationships continue to move to the Internet, finding new and creative ways to connect with your customers is vital. That’s partly why live explainer videos are all the rage these days (think Dollar Shave Club or Airbnb). While animated videos are great, and they serve their purpose, live explainer videos are perfect for people-oriented companies…

Synergy. Move the needle. Buy-In. Core competency. Scalable. Best practice. Ducks in a row (hey, we like that one!) Each of these terms landed on Forbes list of The Most Annoying, Pretentious And Useless Business Jargon. But we’ve all used it at one time or another. It slips in to our subconscious and we just can’t…