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7.5 Ways to Avoid Producing a Mediocre Explainer Video

Many businesses, especially startups, choose an explainer video as a tool to increase conversions by up to 20%. However, some people mistakenly (and expensively!) believe that just having an explainer video will magically lead to viewers taking the desired action. So which is it? Is having a mediocre explainer video better than no video? Turns…

To Use, Or Not To Use Professional Actors?

I’ve made a lot of videos using in-house actors over the years. Clients like to use CEO’s, marketing directors, founders, administrative assistants or just the guy down the hallway who seems really personable. I can attest that you will save money on your shoot by having them be in your video. I’ve also experienced a…