After reading through articles on Mashable, I came across a posting with this infographic. It tries to explain the rise of new marketing strategy. The new rule is that marketers must earn customer interest because people’s habits have changed. I’ll have to cast my vote as believing this. While in the 90’s I would have put up with closing…
On Tuesday the 25th I was lucky enough to get tickets to the sold-out October Technori Pitch, an event in Chicago which gives exposure to area start-ups both new and old. Six out of the seven presenting start-ups were launching that day, so the emphasis was on new ideas , whether they be mobile apps, consumer…
It’s hard to believe September is already coming to a close, and winter is right around the corner. For those of us here in Chicago, the sentiment is bittersweet. Despite the onset of cold and snow, it feels like Spring at Demo Duck. Things are growing and we’re adding new videos and talent each week (check…
As video becomes increasingly popular online, it’s more important than ever to understand the legal implications of the content you publish. Make a wrong move and you can end up in court facing a copyright infringement suit with fines for damages up to $150,000. The four most common online video legal cases brought against businesses…
Today, Demo Duck is competing against 34 other startups for a chance at $100K in cash and prizes at TechWeek here in our hometown, the Windy City. While the money might be nice, we’re really here for some good publicity and a chance to meet some interesting people and startups. Chicago has developed a surprisingly…
Building a marketing video for your product or service can be fun, but writing a script is hard work. And while it may not be as exciting as picking the background music or creating the visuals, a well-written script is the key factor to your video’s success. Here are 5 simple steps you can take…
Our latest screencast for Trulia’s new Crime Maps feature was recently highlighted on Fast Company’s Design blog and Gizmodo. Crime Maps shows you where crimes occur, down to the block level, in 50 cities across the U.S.A. Check it out! Read the full blog post »
So you’ve been thinking about mobilizing your online video. But you’re wondering how many people really watch videos on their phones, right? Great question. In a recent mobile video study, the Nielsen Company found that the number of Americans watching mobile video rose to 25 million people–representing a 41 percent increase in viewers from 2009 to 2010…
Whether you’re selling, teaching or training, video is a powerful way to convey your message. Unfortunately, it’s only effective when viewers are engaged, which makes the content you create that much more important. At Demo Duck, where we build demo videos every day, we’ve come up with some best practices for creating online video which…
It’s often taken as a rule of thumb that if you want your online video to go viral, keep it 30 to 60 seconds long–like an average TV commercial. But is shorter always better? How much does length really matter? Some studies show that it doesn’t matter as much as we always thought. In a recent…