Northwestern Mutual

Animated Explainer Video

Most people know that money doesn't grow on trees but this explainer video series further breaks down common financial questions and terminology in easy to understand, bite-sized pieces of branded video content. Scroll down to see all of the videos!

Style: Animation
Length: Varies

The Challenge

LearnVest approached Demo Duck about two financial education video series they were producing for Northwestern Mutual’s social channels. They wanted to break down common financial questions and terminology in easy to understand, bite sized pieces of branded video content. Thus, ‘Your Money Minute’ and ‘Step-By-Step’ were born!

The Solution

For these mixed media explainer videos about various financial education topics, we wanted to make sure the audience received some important high-level info in a fun and creative way. Because they’re considered branded video content, we wanted to make sure they didn’t come off as selling a specific product or service.

Behind the scenes

illustration of road with house and trees NWM
story board sketches NWM
NWM explainer video series by Demo Duck