What We Learn from Pitch Rejections
It’s hard to not feel hurt from rejections, because, well, no one likes to get rejected. And when you’re in the creative world, rejections are a part of life.
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Focusing on the Audience and the Message
We sat down with Eric Siu of Single Grain to chat about video marketing, YouTube Pre-roll ads, and why going viral isn’t always the best for business. Video marketing can seem like a daunting topic, especially for companies that are brand new to the game. Where should they start?
5 Techniques (and Videos) That Spice Up Boring Subjects
So how do you create an exciting video for a boring subject? Here are five techniques to engage viewers for a boring topic.
How 6 Industries Got Creative with Their Video Strategy
As a creative agency, we often think that in order to come up with a really creative idea, it has to be something that no one has done before. It needs to be new and original.
6 Rules for an Effective Video Brainstorm
Brainstorming is a really important part of the video process. It determines the framework, tone, and strategy for our videos. That’s why we set up a few rules to make sure every Demo Duck video brainstorm is a home run.
Why You Can (and Should) Spend More Money on Your Explainer Video
Spending tens of thousands of dollars on a video is nothing to sneeze at. So why should you spend that kind of cash when you can find plenty of companies charging just a few thousand (or even hundred)? Here are 7 good reasons you can, and should, spend more money on your explainer video.
Why Do Live Action Videos Cost So Much?
When a client hears how much more it costs to make a live action video compared to animation, they’re often dumbfounded about the origins of that price gap. Hopefully this post will help marketers calculate a more accurate budget before contacting prospective video partners.
Creating Corporate Videos After Your Explainer’s Done
A lot of marketers start with an explainer video but there is a lot more businesses could, and should, be doing with corporate video content after that. So, here are some types of videos you could make next and ways to develop material for them.
Humanizing Your Brand With Corporate Animation
With a rising number of clients dismissing animation because of misguided feelings, we wanted to take the chance to point out how animated videos can work for more projects than some expect. So let’s explore six common animation misconceptions, why they’re inaccurate, and an example that bucks the notion.
Harness the Power of Screencast
Screen recording and GIFs are great ways to bring the simplicity of showing instead of telling, back into play. It also becomes much easier to make the content crystal clear to follow along with. Keeping that in mind, here are three effective ways you could use screencasts for your business.