Over the past 2 weeks, we published part one and part two of our Beginner’s Guide to Online Video Marketing. If you haven’t read them yet, make sure to start there! Video made: check. Optimized: check. Uploaded: check. Where do you go from here? If you’ve done any kind of marketing in the past, you know the…
Last week we published part one of our Beginner’s Guide to Online Video Marketing. If you haven’t read it yet, make sure to start there! You’ve made your marketing video and decided to upload it to YouTube, but you’re not done yet. Optimizing your video for search engines is an important part of the process.…
Video marketing has gone viral. If you haven’t caught the bug yet, there are some very good reasons why you should. What a Marketing Video Can Do for You Introduce Yourself If a picture is worth a thousand words, a video is priceless. A video allows you to polish your marketing presentation and delivers it…
If you are ready to break into the world of online video marketing, or simply need to optimize the videos you have already placed online, then be sure to follow these five steps for search engine optimization of your videos. The following steps and screenshots are geared towards YouTube because it is the number one…
A few weeks ago, we gave you a sneak peek at the new Demo Duck stop motion video we were working on. We recently completed the video which you can find on our homepage. We decided it would be fun to create a “how it’s made” video (partly because I love that show!) to show people what goes…
Last week we spent a few days creating a stop motion video to replace the video on our homepage. We wanted something that better reflects what we do and how we work. We ended up with over a hundred individual assets, each printed and cut out by hand. Each frame of the video was captured…
Imagine the future of online streaming videos delivered to standard browsers as a pure HTML 5 web application. But go further, and picture in your head those same applications delivered not only to computers, but mobile and tablet devices as well—without having to worry about a lot of special coding. Hypertext Markup Language (HTML) is…
We talk to a lot of early-stage startups that would love to have a video, but just don’t have it in the budget to have something professionally made. It’s kind of a catch-22: you need a video to start selling, but you need to start selling first to afford a video. And we completely understand…
I love watching videos just about as much as I love creating them (if you haven’t checked it out already, stop by Startup Videos, they post some of the best explainer videos around). They’re fun to watch, they keep me engaged, and a lot of times, they make me laugh. And what’s even better, online…
Quick—tell me what your company does in one sentence. Oh yeah, it had better be good, or I’ll forget what you said in about three seconds. That’s the concept behind elevator pitches—the ability to sum up what your business does quickly and succinctly. But in reality, elevator pitches haven’t exactly pushed businesses to the goal…