If you are ready to break into the world of online video marketing, or simply need to optimize the videos you have already placed online, then be sure to follow these five steps for search engine optimization of your videos. The following steps and screenshots are geared towards YouTube because it is the number one…
A few weeks ago, we gave you a sneak peek at the new Demo Duck stop motion video we were working on. We recently completed the video which you can find on our homepage. We decided it would be fun to create a “how it’s made” video (partly because I love that show!) to show people what goes…
Last week we spent a few days creating a stop motion video to replace the video on our homepage. We wanted something that better reflects what we do and how we work. We ended up with over a hundred individual assets, each printed and cut out by hand. Each frame of the video was captured…
Imagine the future of online streaming videos delivered to standard browsers as a pure HTML 5 web application. But go further, and picture in your head those same applications delivered not only to computers, but mobile and tablet devices as well—without having to worry about a lot of special coding. Hypertext Markup Language (HTML) is…
We talk to a lot of early-stage startups that would love to have a video, but just don’t have it in the budget to have something professionally made. It’s kind of a catch-22: you need a video to start selling, but you need to start selling first to afford a video. And we completely understand…
I love watching videos just about as much as I love creating them (if you haven’t checked it out already, stop by Startup Videos, they post some of the best explainer videos around). They’re fun to watch, they keep me engaged, and a lot of times, they make me laugh. And what’s even better, online…
Quick—tell me what your company does in one sentence. Oh yeah, it had better be good, or I’ll forget what you said in about three seconds. That’s the concept behind elevator pitches—the ability to sum up what your business does quickly and succinctly. But in reality, elevator pitches haven’t exactly pushed businesses to the goal…
It’s one thing to get an email, but quite another to get an email that includes an exciting video, and that’s what’s behind all of the buzz about email video marketing. The thinking goes something like this: if you can grab a potential customer’s attention with words, imagine what you could do with video. And…
There has been a lot written about how long a marketing video should run, but the truth is, your online video should be as long as it takes to get your message across. Now, having said that, it’s important to keep in mind some statistics that show just how consumers react to video times, and…
The term vmail, in the past, would have passed for an abbreviation for voicemail. But the vmail I’m referencing is an emerging method that business people and marketers are using to enhance traditional email with video. It can help to increase the impact of, interest in, and conversion rate of, their message. Take a look…