How to Create Video Content That Gets Found in ChatGPT, Gemini, and Other LLMs
As the world moves from SEO to AEO, here’s how to create videos that AI systems can actually find, understand, and potentially cite.
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The Mighty Many: Producing Effective Multi-Style Video Campaigns
For video marketing, when does it make sense to spread your budget across a bunch of styles instead of going all in on one? Let’s breakdown down the pros and cons of a multiple style video marketing campaign.
Better Connected: Why Creative Concepting Matters
Every great video starts with a great concept. Learn the essentials of creative concepting from Demo Duck ACD Chris. And, how to use that knowledge to make your marketing content meaningful.
Another Dimension: Bringing Your Brand to Life in 3D
Demo Duck ACD Jake Allen explains the unique benefits of 3D animation, and why the process is accessible—not intimidating.
The Evolution of Education & Video Production
Education has changed a ton the past decade plus, and video production has been a big part of that. Here’s five ways they’ve evolved together.
6 Tips for Creating Short Digital Ads Alongside an Explainer Video
So, how does one craft effective digital ads from a longer explainer video? And how do you make sure you’re not sacrificing effectiveness of the longer explainer video, just to eventually create cutdowns? Here are six tips to help you succeed in doing so.
9 Innovative Practices for Creating Video Courses for an LMS
Here are nine innovative practices for developing LMS video learning courses, providing the “how” and the “why” behind each approach.
Talk the ’Tok: TikTok-Style Video Production Lessons
If your business needs a more traditional production approach, how can you make your video content feel native to such an organic platform? Here are some tips on how we best answered that question via our work with Geico.
Lively Lessons: Creative Video Production as a Training Tool
If you’re considering producing creative video content as a training tool to customers, employees, you name it, it’s never been a better time.
Four Considerations for Creating Compelling Healthcare Video Content
Remember sitting in a hot sticky classroom as a teacher wheeled in a TV and turned out the lights to show an educational animation? This was my first memory watching a healthcare explainer video.