It’s difficult to find time to get things done, as this video discusses, but we put in the necessary hours to make sure we got this video done right. Sticking to their design palette was essential as we knew that some of the assets created for this video would be used in other marketing collateral. That didn’t completely change the way we created the video, but it added an extra wrinkle during a few stages of production.
Sound design for animated video is something we’ve discussed about in length and this is one of our more unique adaptations of it. As the video begins, there is no music and only light touches of sound effects as the problems pile up. Once we introduce the solution, the music kicks in, naturally shifting the tone to positive, and we’re off and running with the benefits of DoneDone.
- Motion Graphics