Springpad approached us looking for a way to combine a tutorial of their new product interface with a customer use case. The kicker? They needed it done in 3 weeks for their launch. Always up for the challenge, we dove right in. In terms of content, the Springpad team really wanted to make sure we hit on the point that life is busy, and balancing the things we need to do, with the things we love to do, is often really challenging.
In this concept, we follow a busy mom from errands to the office to her son’s birthday party. By using Springpad, she’s able to stay connected with her husband, coworkers, and friends on all of the projects and activities she’s juggling. It’s like having your very own personal assistant wherever you go.
- Live Action